Emerging Wool Markets

Today's consumers are demanding clothing to match their increasingly busy and urbanised lifestyle. As a result, the market has become more segmented. Wool now appears in areas beyond its traditional markets of suits, trousers and outerwear.

There are new markets emerging that are:

Breeding Objectives - 2005

• Increase wool production per head
  (2-7 yo ewes currently 8.0kg)
• Reduce average fibre diameter to 20.5 micron
  (2-7 yo ewes 5 year average currently 21.2 - 5 year average)
• Increase comfort factor to 99% (currently 97%)
• Increase tensile strength to 45 N/kt (currently 40 N/kt)
• Improve wool quality traits
• Maintain sound constitution
• Increase reproductive rates
• Increase carcass values

Key Production Components

For these markets, wool producers should observe the following key production components

• Comfort Factor - 99%+
• Soundness of staple - 40 N/kt+
• Well aligned fibres
• Well crimped low curvature wool
• Longer staples for a given micron - 5mm/micron+

What we Offer our Clients

• Improved profitability
• Stud & commercial classing
• General breeding advice
• On-property consultations as required
• Wool & breeding related educational programs